Holy Ghost Prep unveils new branding
As part of its Vision 2020 strategic plan, Holy Ghost Prep has set a goal of no longer being the area’s “best-kept secret.”
One of the key initiatives to reach that goal is making sure that the school’s visual identity (its logos, seal, crest) are easily recognizable and that consistent standards are applied to its use.
After a year of working collaboratively with Kelsh Wilson Design, Holy Ghost Prep is ready to unveil the results of its rebranding efforts this fall.
“The visual identity we’re revealing this year is so important because it’s one of the ways in which our story begins to be presented to the multiple audiences that reach us through our website, through our alumni magazine, through our flags, through our business cards, through everything we do across campus,” says Holy Ghost President Gregory J. Geruson ’79.
Holy Ghost Prep developed its refreshed brand in collaboration with Kelsh Wilson Design, a leading branding agency with extensive experience in higher education. Their clients include the University of Pennsylvania, the Hill School, and Malvern Prep.
A relationship built over two decades, HGP's partnership with Kelsh Wilson Design goes deeper than the typical just client and advertiser. This close connection allows HGP’s branding efforts to be fully consistent with its history and values.
“We were not looking to be something new,” said Geruson. “We want to make sure our brand consistently represents our mission and identity in the marketplace and community.”
As the school communicates about its work both internally and externally, it is crucial to be both consistent and effective. To help in that regard, the new branding effort includes a new Graphic Standards Guide to ensure that the school’s visual communications–print or electronic–conveys a cohesive image.
Pictured above are the new logo with text and the new athletic seal. Picture below is a new athletic Firebird logo.